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| Email Signature Sample |
1. “Do Not Reply” Address? Don’t Bother
If you send emails from an address that doesn’t accept replies, you’re sabotaging your campaign and your relationship with subscribers.This post and the responding comments explain the mistake you’re making and discuss the effects in detail.
2. Be Concise
The sender’s header (the “From” field) should have a name, and you should use a company email address if you can. If someone sees stevies747@hotmail.com, they’ll suspect it’s spam. If the sender’s header reads, “Steve Stevenson – Mister Stevenson Design Company” <steve@misterstevenson.com>, they’ll know it’s a professional email from Steve, their trusted designer.
3. Make Sure to Include…
- Your name,
- Your company and position,
- How to get in touch with you.
No need to include 10 different ways to get in touch with you. As in website design, less is more; and then they’ll know which way you prefer to be contacted. Go to two or three lines, with a maximum of 72 character per line (many email applications have a maximum width of 80 characters, so limit the length to avoid unsightly wrapping). An optional fourth line could be your company address, but use caution if you work from home.
Email Marketing
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