Attitude of a Guerrilla Marketer

Guerrilla Marketer’s Attitude

	An attitude that is mandatory if you're to be a guerrilla is outwardness. Inward focus works against you when it comes to marketing. Save that for your analyst's couch, and shine your light outward bound when you're marketing.  The insight you require is the knowledge that your marketing is not about you. It is not about your business. It is not about your product or your service. I hope you're clear on that because if you're not, you'll blur up the other insights necessary for you to master guerrilla marketing.
	There is always a very good chance that what you have to offer will mean a lot to your target audience. And there's a small but real chance that it will mean a great deal to them right now. Those simple facts ought to mean a lot to you before you plunge headlong into a marketing attack. If you can adapt your mindset to just what your offering can mean to your prospects, you're thinking properly.  Since your attitude is centered around your customers, other facets of your business will follow suit. Your service will pick up and customers will notice.
	The people you hire will share your attitude, and again, customers will notice.  The way you run your business will never seem stale to them because you'll be innovative in ways to deliver customer bliss.  Focusing on your customer is the way to go, and "business as usual" now means "business as unusual" if you're to be a guerrilla with the right attitude, seeing things from your customers' point of view, meeting and then exceeding their expectations. That calls for knowing where you're headed, what your competitors are doing and what your prospects customers are thinking.
TIP OF THE WEEK:  Make customer service your competitive edge. It's one area where you, the true blue guerrilla, have the greatest advantage over the big guys. Do it better than anyone else and people will take notice.

3 Things Must Have For All Affiliate Marketers

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing. 

Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers. 

If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product. 

Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.

Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.
Besides, think of the huge paychecks you will be receiving…

DVD on Affiliate Marketing
 

Domain Registration: NameCheap.com or GoDaddy.com?

They have decided to take the offline business online or start an online business from scratch. It has the potential to make a major decision. But before you actually work for the management of operations and a gain, you must first have an online presence that you have an online business. This means that the registration of a domain name and get hosting, so you can have your own website online. 

A domain name is the address, or Uniform Resource Locator, which indicates exactly where your site on the Internet. This is how people can be found on the web - they give you the URL into their browser (Internet Explorer, Mozilla Firefox, Safari, Opera, Google Chrome, etc) and arrive at your site. Therefore register your own domain name is needed for you to have an online business. 

Also get web hosting is also important that an online business because you need your own website to offer your own product, showing your own subscriber forms and submit information about your business and what you do. 

As expected, there are many domain registrars and hosting companies that provide these essential services, which can offer you. As expected, and that some companies are better than others in the provision of such services. 

In the case of domain registration companies, two of the most famous companies NameCheap.com and GoDaddy.com. Both have experience in registering domain names, but reports indicate that they are not equal when it comes to delivering quality of service you need is an online presence. 

Name Cheap. Com offers a simple and easy recording and live customer support 24 hours a day, 7 days a week for any problems that may arise (which is not happening) so often. They are the first choice, compared with GoDaddy.com, which is not known, the same level of customer service, still just as easy registration of your domain name. 

GoDaddy.com is the e-mail communications only, and it's not 24 hours a day, 7 days a week, such as customer service Name Cheap does not offer. Also, if you receive a spam complaint, (and probably at some time or another, since almost all online business is to do), GoDaddy will close access to your site, because this note, even if it is a fraud and you appeal has never been a complaint about spam. 

Restore access to your site can take days or weeks. During this time, do not see your site for visitors, they can not order from your website, and they appointed, but not in order before hand, were shut down, guess you just have an impostor who has stolen their money and ran with it for to destroy your reputation, on the future operations more difficult for you, especially if the event is disseminated on the Internet, making it likely that. 

Moreover GoDaddy.com makes it extremely difficult to existing domain names registered with them to other domain registration companies, including NameCheap.com move. They have a policy that amounts to a website for 60 days must be stable before allowing a transfer. Therefore, if you manually set the location or an RSS feed update to update the website, you must wait another 60 days for a possible transfer. This means you should turn off the RSS feed for 60 days or you will probably never be able to move your domain name to another registrar. 

They are therefore much better by avoiding GoDaddy.com early and go with NameCheap.com if you potential headaches with your domain name to avoid. 

As far as web hosting, there are many quality web hosting providers out there, but one of the best is for Internet marketers kiosk. You understand internet marketing and work with you to try to lead your business successful. 

For example, if you will get a random spam complaint, they did not automatically shut down your site to other web hosting providers often do, but will contact you to inform you of spam complaint and advise you on this person for contact information, remove the subscriber list. 

Do not think that they are not hard if you have a history of spamming people, but if you have a history of spamming people, they would soon be closed to all other hosting provider, but if you have a clean history and learn a random complaints about spam from blue, it is almost so that you avoid downtime for your business. 

Plus, if you're planning a big launch, and expect tons website visitors and sales from, you can check out the kiosk at the time of the launch date and time, and they will do their best to bring you your site to ensure that field and Transport servers remain online in your product launch, so you do not lose any income, profits and crashed the appearance of a crash site or server traffic. 

It is really important to choose a good domain name registrar and web hosting, excellent customer service for you to run a successful online business a hand. Without a good domain name registrar and hosting company, has almost no chance to develop and maintain a successful online business. It would make sense to as many opportunities as possible for each domain name registration and hosting company, and the two that you think and vote to determine the best with your business now and in future work. 

Domain Registration

Info-product Myths - Free Mp3 Download

Info-product Myths: 7 Lies That Plague Your Business... Whether You Realize It Or Not

Created by Jimmy Brown and Ryan Deiss (49 minute audio presentation in MP3 format).
Simply click here and listen to this FREE recording now.

Are You Guilty of These?

Written by John Reese

This subject is so important that I wanted to email you about it and bring it to your attention.

DID YOU KNOW...

No money will directly come into your bank account from you doing any of the following...

- Coming up with ideas

- Creating business or project plans

- Doodling in a notebook about how multiple ideas you have can work together

- Making Mindmaps, flowcharts, and reports about your ideas

- Spending time doing "What If" calculations where you use a calculator to figure out how
much money you'd hypothetically be making if "X" number of visitors turned into "Y" buyers
or opt-ins.

Yet all of the above is what makes us FEEL GOOD.

We get the warm fuzzies when we jot down our ideas and think of all the money-making potential they have.  And this is usually what we spend the most time on.

UNFORTUNATELY...

None of that directly contributes to new money coming into our lives.  It's said, but true.

Money only starts coming in from the creating of landing pages and driving traffic to that
page.  Or making and releasing a new product and accepting orders.  Or setting up AdWords
campaigns to start getting visitors.

It's the DOING STUFF like I just mentioned that makes the money come in.

I've said it before... if you want to make more money in your life you have to...

STOP DREAMING AND START DOING.

How to Make Money Online

HOW TO RAISE MONEY FOR STARTING A BUSINESS

    The task of raising money for a business is not as difficult as most people seem to think.  This is especially true when you have an idea that can make you and your backers rich.  Actually, there's more money available for new business ventures than there are good business ideas.

    A very important rule of the game to learn:  Anytime you want to raise money, your first move should be to put together a proper prospectus.

    This prospectus should include a resume of your background, your education, training, experience and any other personal qualities that might be counted as an asset to your potential success.  It's also a good idea to list the various loans you've had in the past, what they were for, and your history in paying them off.

    You'll have to explain in detail how the money you want is going to be used.  If it's for an existing business, you'll need a profit and loss record for at least the preceding six months, and a plan showing how this additional money will produce greater profits.  If it's a new business, you'll have to show your proposed business plan, your marketing research and projected costs, as well as anticipated income figures, with a summary for each year, over at least a three year period.

    It'll be advantageous to you to base your cost estimates high, and your income projections on minimal returns.  This will enable you to "ride thru" those extreme "ups and downs" inherent in any beginning business.  You should also describe what makes your business unique - how it differs from your competition, and the opportunities for expansion or secondary products.

    This prospectus will have to state precisely what you're offering the investor in return for the use of his money.  He'll want to know the percentage of interest you're willing to pay, and whether monthly, quarterly or on an annual basis.  Are you offering a certain percentage of the profits?  A percentage of the business?  A seat on your board of directors?

    An investor uses his money to make more money.  He wants to make as much as he can, regardless whether it's a short term or long term deal.  In order to attract him, interest him, and persuade him to "put up" the money you need, you'll not only have to offer him an opportunity for big profits, but you'll have to spell it out in detail, and further, back up your claims with proof from your marketing research.

    Venture investors are usually quite familiar with "high risk"  proposals, yet they all want to minimize that risk as much as  possible.  Therefore, your prospectus should include a listing of  your business and personal assets with documentation - usually  copies of your tax returns for the past three years or more.   Your prospective investor may not know anything about you or your  business, but if he wants to know, he can pick up his telephone  and know everything there is to know within 24 hours.  The point  here is, don't ever try to "con" a potential investor.  Be honest  with him.  Lay all the facts on the table for him. In most cases,  if you've got a good idea and you've done your homework properly,  an "interested investor" will understand your position and offer  more help than you dared to ask.

    When you have your prospectus prepared, know how much money you want, exactly how it will be used, and how you intend to repay it, you're ready to start looking for investors.

    As simple as it seems, one of the easiest ways of raising money is by advertising in a newspaper or a national publication featuring such ads.  Your ad should state the amount of money you want - always ask for more money than you need so you have room
for negotiating.  Your ad should also state the type of business involved (to separate the curious from the truly interested), and the kind of return you're promising on the investment.

    Take a page from the party plan merchandisers.  Set up a party and invite your friends over.  Explain your business plan, the profit potentials, and how much you need.  Give them each a copy of your prospectus and ask that they pledge a thousand dollars as
a non-participating partner in your business.  Check with the current tax regulations.  You may be allowed up to 25 partners in Sub Chapter 5 enterprises, opening the door for anyone to gather a group of friends around himself with something to offer them in return for their assistance in capitalizing his business.

    You can also issue and sell up to $300,000 worth of stock in your company with out going through the Federal Trade Commission.  You'll need the help of an attorney to do this, however, and of course a good tax accountant as well wouldn't hurt.

    It's always a good idea to have an attorney and an accountant help you make up your business prospectus.  As you explain your plan to them, and ask for their advice, casually ask them if they'd mind letting you know of, or steer your way any potential investors they might happen to meet.  Do the same with your banker.  Give him a copy of your prospectus and ask him if he'd look it over and offer any suggestions for improving it, and of course, let you know of any potential investors.  In either case, it's always a good idea to let them know you're willing to pay a "finder's fee" if you can be directed to the right investor.

    Professional people such as doctors and dentists are known to have a tendency to join occupational investment groups.  The next time you talk with your doctor or dentist, give him a prospectus and explain your plan.  He may want to invest on his own or
perhaps set up an appointment for you to talk with the manager of his investment group.  Either way, you win because when you're looking for money, it's essential that you get the word out to as many potential investors as possible.

    Don't overlook the possibilities of the Small Business Investment Companies in your area.  Look them up in your telephone book under "Investment Services."  These companies exist for the sole purpose of lending money to businesses which they feel have a good chance of making money.  In many instances, they trade their help for a small interest in your company.

    Many states have Business Development Commissions whose goal is to assist in the establishment and growth of new businesses.  Not only do they offer favorable taxes and business expertise, most also offer money or facilities to help a new business get started. Your Chamber of Commerce is the place to check for further information on this idea.

    Industrial banks are usually much more amenable to making business loans than regular banks, so be sure to check out these institutions in your area.  Insurance companies are prime sources of long term business capital, but each company varies its policies regarding the type of business it will consider.  Check your local agent for the name and address of the person to contact.  It's also quite possible to get the directors of an other company to invest in your business.  Look for a company that can benefit from your product or service.  Also, be sure to check at your public library for available foundation grants.  These can be the final answer to all your money needs if your business is perceived to be related to the objectives and activities of the foundation.

    Finally, there's the Money Broker or Finder.  These are the people who take your prospectus and circulate it with various known lenders or investors.  They always require an up-front or retainer fee, and there's no way they can guarantee to get you the loan or the money you want.

   There are many very good money brokers, and there are some that are not so good.  They all take a percentage of the gross amount that's finally procured for your needs.  The important thing is to check them out fully; find out about the successful loans or investment plans they've arranged, and what kind of investor contacts they have - all of this before you put up any front money or pay any retainer fees.

    There are many ways to raise money - from staging garage sales to selling stocks.  Don't make the mistake of thinking that the only place you can find the money you need is through the bank or finance company.

    Start thinking about the idea of inviting investors to share in your business as silent partners.  Think about the idea of obtaining financing for a primary business by arranging financing for another business that will support the start-up, establishment and development of the primary business.  Consider the feasibility of merging with a company that's already organized, and with facilities that are compatible or related to your needs.  Give some thought to the possibilities of getting the people supplying your production equipment to co-sign the loan you need for start-up capital.

    Remember, there are thousands upon thousands of ways to obtain business start-up capital.  This is truly the age of creative financing.

    Disregard the stories you hear of "tight money," and start making phone calls, talking to people, and making appointments to discuss your plans with the people who have money to invest.  There's more money now than there's ever been for new business
investment. The problem is that most beginning "business builders" don't know what to believe or which way to turn for help.  They tend to believe the stories of "tight money," and they set aside their plans for a business of their own until a time when start-up money might be easier to find.

    The truth is this:  Now is the time to make your move.  Now is the time to act.  The person with a truly viable business plan, and determination to succeed, will make use of every possible idea that can be imagined.  And the ideas I've suggested here should serve as just a few of the unlimited sources of monetary help available and waiting for you!